NEW HOPE, PA, Mar 28, 2012 (MARKETWIRE via COMTEX) –
Quepasa Corporation
/quotes/zigman/3677649/quotes/nls/qpsa QPSA
-1.40%
, the public market leader for
social discovery and owner of North-American platform myYearbook and
Latin-American platform Quepasa, today announced the launch of in-app
purchasing in myYearbook’s flagship iPhone application.
“myYearbook for Android is now the top-grossing social application on
Google Play (formerly Android Market),(1) according to Google’s
rankings, since the launch of in-app purchasing one month ago on that
platform. Today, we bring a similar freemium monetization engine to
our iPhone app,” said Geoff Cook, Chief Operating Officer of Quepasa
Corporation. “Our iPhone audience represents 20 percent of our daily
active users and potentially the most monetizable. iPhone has less
friction to payment than even web payments, as nearly every iPhone
app user is just two taps away from payment — even free iPhone app
downloads require an active iTunes billing profile.”
“We are excited at the opportunity for mobile monetization,”
continues Cook. “We expect the share of revenue from mobile products
will increase as smartphone penetration increases among our users, as
payment friction is reduced on Android, and as we launch a mobile
incented offers product in Q2.”
myYearbook for iPhone follows the Android product in now enabling
users to self-promote and move up in Popularity Rank by activating
three highly-trafficked Spotlight features, all targeted by age,
gender and location:
— Spotlight Bar – Purchasers are promoted on the member dashboards of
the website and mobile applications, resulting in significantly more
attention for the duration of the feature, as measured by profile
visitors and friend requests.
— Match Spotlight – Purchasers are given priority in Match, a popular
feature aimed at meeting new people, substantially increasing the
number of potential matches.
— Live Feed Spotlight – Purchasers can “pin” one of their feed posts to
the top of the Feed for everyone to see, generating great discussions
and more comments and likes than ever before!
All users receive a Popularity Rank based on the number of profile
views, friend requests, secret admirers, likes, and comments they
receive. Users can track their Popularity Rank over time, and every
user's Popularity is publicly visible on their profiles for easy
comparison.
Available today, myYearbook members can use their iTunes billing
profiles to purchase these products on the iPhone.
About Quepasa Corporation
Quepasa Corporation
/quotes/zigman/3677649/quotes/nls/qpsa QPSA
-1.40%
is
the public market leader for social discovery and owner of
Latin-American platform Quepasa and North-American platform
myYearbook. The company makes meeting new people fun through social
games and apps, monetized through both advertising and virtual
currency. In addition to Quepasa and myYearbook, the Company operates
Quepasa Games, a cross-platform social game development studio.
Quepasa has strong reach throughout the world, with a concentration
across North and South America. Quepasa is headquartered in New Hope,
Pennsylvania. For more information about the Company, go to
www.quepasacorp.com , or join for free at
www.Quepasa.com ,
myYearbook.com, or via the myYearbook app on iPhone, iPad, and
Android.
Cautionary Note Regarding Forward-Looking Statements
This press
release contains forward-looking statements including the potential
monetization of iPhone, opportunity for mobile monetization,
expectations regarding revenues from virtual currency and launching
an incented offers product in the second quarter. Forward-looking
statements can be identified by words such as "anticipates,"
"intends," "plans," "seeks," "believes," "estimates," "expects" and
similar references to future periods.
Forward-looking statements are based on our current expectations and
assumptions regarding our business, the economy and other future
conditions. Because forward-looking statements relate to the future,
they are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Our actual results may
differ materially from those contemplated by the forward-looking
statements. We caution you therefore against relying on any of these
forward-looking statements. They are neither statements of historical
fact nor guarantees or assurances of future performance. Important
factors that could cause actual results to differ materially from
those in the forward-looking statements include issues that affect
the functionality of our mobile application with popular mobile
operating systems, any changes in such operating systems that degrade
our mobile application's functionality and other unexpected issues
which could adversely affect usage on mobile devices, the willingness
of our users to purchase virtual credits on their mobile devices and
unexpected delays in releasing an incented offers product.
Further information on the Company's risk factors is contained in its
filings with the Securities and Exchange Commission, including the
Form 10-K for the year-ended December 31, 2011 filed on March 14,
2012. Any forward-looking statement made by the Company in this press
release speaks only as of the date on which it is made. Factors or
events that could cause actual results to differ may emerge from time
to time, and it is not possible to predict all of them. The Company
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.
(1) Rankings based on Google Play (formerly Android Market) rankings
of Apps > Social > Top Grossing on 3/26/2012.
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Contact:
Robin Shallow
EVP Communications & Public Relations
Quepasa Corporation
(215) 862-1162 x230
robin@myyearbook.com
Media Inquiries:
Tammy Chan
Atomic PR for Quepasa Corporation
(212) 699-3646
tammy@atomicpr.com
Investor Contact:
E. Brian Harvey
Vice President of Capital Markets and Investor Relations
Quepasa Corporation
(310) 801-1719
brian.harvey@quepasacorp.com
Follow us on StockTwits or Twitter at QuepasaCorp
SOURCE: Quepasa Corporation
mailto:robin@myyearbook.com
mailto:tammy@atomicpr.com
mailto:brian.harvey@quepasacorp.com
Copyright 2012 Marketwire, Inc., All rights reserved.
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QPSA
Quepasa Corp.
US
: NYSE Amex
$
4.23
-0.06
-1.40%
Volume: 325,285
March 29, 2012 4:00p
P/E RatioN/A
Dividend YieldN/A
Market Cap$159.70 million
Rev. per Employee$58,668
/quotes/zigman/3677649/quotes/nls/qpsa
Add to portfolio
QPSA
Quepasa Corp.
US
: NYSE Amex
$
4.23
-0.06
-1.40%
Volume: 325,285
March 29, 2012 4:00p
P/E RatioN/A
Dividend YieldN/A
Market Cap$159.70 million
Rev. per Employee$58,668